Since 1962, Kampgrounds of America has been the place to create unforgettable moments. Whether it’s relaxing with family and friends, enjoying the great outdoors or gathering around a campfire, KOA has hundreds of campgrounds and years of experience providing friendly service and great amenities. We just needed to capture it in new photography. As director of the shoots, I wanted to shift the focus from just their product to the great moments happening every day at their campgrounds.